The Culture of Customers between the Electronic Trust and the Purchase Intention "An Analytical Study on Five Star Hotels in the Greater Cairo"

نوع المستند : المقالة الأصلية

المؤلفون

Hotels studies Department, Faculty of Tourism and Hotels Mansoura University

المستخلص

Hence the importance of this research stems from the hotels' need of the E-Trust to increase the Purchase Intention. So, the hotels management must give the E-Trust a distinctive attention. This research will help hotels to access to the means that able them to create E-Trust and determine strength and weakness points, and then broaden its market share and lead to the internationalization of these hotels. A questionnaire form was developed to collect the required data for this study.
A total of 478 forms were randomly distributed to a sample of hotels’ guests.  Therefore, the marketing managers of the five-star hotels should be interested in improving and developing
E-Trust methods to achieve the aspirations of customers and achieve their satisfaction and help the hotels to increase their market share and enhance their competitiveness locally and globally.
 

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