THE IMPACT OF SATISFACTION, TRUST, AND DESTINATION IMAGE ON TOURIST LOYALTY TO TOURISM DESTINATIONS AND HOTELS IN THE COVID-19 ERA: APPLIED ON HURGHADA, LUXOR AND ASWAN

Ammar Mahmmed Ammar, Salama; Ali Batikh Hamdoun, Hamad; Abd Elaal Soltan, Gihan; Moustafa Mohammed Elwardany, Walaa

doi:10.21608/mkaf.2023.323995

THE IMPACT OF SATISFACTION, TRUST, AND DESTINATION IMAGE ON TOURIST LOYALTY TO TOURISM DESTINATIONS AND HOTELS IN THE COVID-19 ERA: APPLIED ON HURGHADA, LUXOR AND ASWAN

نوع المستند : المقالة الأصلية

المؤلفون

¹ Associate Professor‎, Tourism Studies Department, Higher Institute for Tourism and Hotels (E.G.O.T.H), Luxor City, Egypt

² Lecturer, Hotel Management Department, Faculty of Tourism and Hotels, Luxor University

³ PhD Researcher in the Tourism Studies, Fayom University

⁴ Lecturer, Tourism Studies’ Department, Higher Institute for Tourism and Hotels management, 6 October, 6 October City, Egypt

10.21608/mkaf.2023.323995

المستخلص

The study aims to determine the extent of the effect of the Coronavirus on the quality of tourism and hotel services provided, and to identify the effect of these pandemic repercussions on tourists’ satisfaction, trust, and loyalty to the Egyptian tourist destination. About 550 questionnaire forms were distributed to the tourists visiting Luxor, Aswan, and Hurghada and 351 forms were filled out. The results showed the effect of the Covid-19 on the loyalty of tourists to the tourist destination through the tourists` satisfaction, trust and destination image. Hotels and tourist destinations in Egypt have to focus on the dimensions of the quality of tourism services that have a significant impact on tourists` satisfaction and loyalty to the tourist destination to gain a competitive advantage.

الكلمات الرئيسية