The characteristics of many communities in different regions of the world have been widely affected by globalization. Therefore, the existence of indigenous communities in destinations became a pivotal element in forming a unique place brand. The term “Indigenous Community” refers to the people who have managed to preserve their unique culture, lifestyle, local food, language, etc. Hence, indigenous communities are considered a form of intangible cultural heritage. In this regard, the study aimed to investigate the effect of the indigenous communities on building a touristic brand of Siwa in western Egypt. Accordingly, an analytical-descriptive methodology was employed to analyze the characteristics of the indigenous community of Siwa through the participant observation method. Additionally, semi-structured interviews were conducted with a sample of Siwan local tour guides and public sector managers. As a result, the study proposed a framework for engaging the indigenous community in Siwa’s branding process.
Samir Ali Elsayed Attia, Duaa. (2022). THE IMPACT OF INDIGENOUS COMMUNITIES ON BUILDING A UNIQUE PLACE BRAND - AN APPLICATION ON SIWA. مجلة کلية السياحة والفنادق. جامعة المنصورة, 11(2), 25-55. doi: 10.21608/mkaf.2022.254029
MLA
Duaa Samir Ali Elsayed Attia. "THE IMPACT OF INDIGENOUS COMMUNITIES ON BUILDING A UNIQUE PLACE BRAND - AN APPLICATION ON SIWA", مجلة کلية السياحة والفنادق. جامعة المنصورة, 11, 2, 2022, 25-55. doi: 10.21608/mkaf.2022.254029
HARVARD
Samir Ali Elsayed Attia, Duaa. (2022). 'THE IMPACT OF INDIGENOUS COMMUNITIES ON BUILDING A UNIQUE PLACE BRAND - AN APPLICATION ON SIWA', مجلة کلية السياحة والفنادق. جامعة المنصورة, 11(2), pp. 25-55. doi: 10.21608/mkaf.2022.254029
VANCOUVER
Samir Ali Elsayed Attia, Duaa. THE IMPACT OF INDIGENOUS COMMUNITIES ON BUILDING A UNIQUE PLACE BRAND - AN APPLICATION ON SIWA. مجلة کلية السياحة والفنادق. جامعة المنصورة, 2022; 11(2): 25-55. doi: 10.21608/mkaf.2022.254029
)
مشاهدة على SCiNiTO