The Possibility of using Robot as one of the Artificial Intelligence Techniques in the Food and Beverage Department in Five-star Hotels: Managers' Perspective

نوع المستند : المقالة الأصلية

المؤلفون

Hotel Studies Department, Faculty of Tourism and Hotels, Mansoura University

المستخلص

Robots are increasingly being used in the hotel industry in the form of a chef robot, waiter robot, host robot, delivery robot, concierge robot, receptionist robot, and bellboy robot, which requires comprehensive knowledge of how robotics technology will be applied in the future in hotels. This research aims to study the viewpoint and perceptions of managers about the extent of the ability and readiness of Egyptian hotels to use robots in the food and beverage department. To achieve this goal, the current research adopted a deductive approach using personal interviews with managers working in five-star hotels in Cairo and Sharm el-Sheikh as a sample of the research. A total of 30 personal interviews were conducted with the managers, which represents a sample of the research. The results of the field study showed that the level of managers' awareness of robotics technology is weak and there is no strategic vision from hotel management to use artificial intelligence techniques. The results also showed that the high cost of robotics technology may hinder its application. One of the main recommendations is, Government support must encourage organizations to adopt AI and Robotics Technology, where hotel owners and managers should be educated to adopt the idea of using robots in different hotel departments. by following in the footsteps and recommendations of Egypt vision 2030, which focuses its efforts and investments on applying new technologies in different industries. Accordingly, it should head towards applying these technologies in the hotel's industry and issuing mandatory decisions in this regard to make them keep pace with global changes, and their presence within the state’s directions in its plan to confront crises (such as Covid -19) to preserve customers in hospitality institutions, keeping pace with technological development around the world.

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