THE ROLE OF SOUVENIRS AND HANDICRAFTS IN ACHIEVING TOURISTS’ SATISFACTION "APPLIED ON LUXOR CITY"

نوع المستند : المقالة الأصلية

المؤلفون

1 Faculty of Tourism and Hotels – Luxor University

2 Faculty of Tourism and Hotels – Mansoura University

المستخلص

Souvenirs and handicrafts of a destination arevery important to most of travellers and tourists through their travel experience. As they always keen on having a tangible object to take home, which represents the places they have visited, the sightseeing they have seen, and the memories they have made.Since tourism is considered a complex industry, which consists of numerous services, facilities, and activities with a lot of intangible items that forms the whole tourist experience, the souvenir is the only tangible item that can be retained from this visited destination.Therefore, it is crucial to maintain a satisfying service at the souvenir and handicraft sector, to achieve tourists’ satisfactionat the destination. The objective of this research is to determine to what extent does buying souvenirs and handicrafts affects the tourists’ overall satisfaction.  Questionnaires were distributed on a random sample of tourists at Luxor city. The overall findings refer to the importance of visiting destination’s bazars and its effect on tourists’ overall satisfaction to get a souvenir that reminds them with the destination.Results have revealed that there is a positive and significant relationship between bazars’ staff treatment, scamming, crowd, product variety and hassle with tourist’s’ satisfaction

الكلمات الرئيسية

المراجع

  1. Abrudan, I.N., and Dabija, D., (2014). Measuring clients' satisfaction towards Procedia Economics and Business, 15, P 1243- 1252.shopping centers; empirical evidence from Romania".
  2. Amaro, S., Morgado Ferreira, B., & Henriques, C. (2019). Towards a deeper understanding of the purchase of souvenirs. Tourism and Hospitality Research, 0(0) 1–14.
  3. Anuar, A., and Haron, N., (2017). Souvenirs; Purchase among tourist perspectives in national park, Journal of Tourism Hospitality, 6 (3), P 287.
  4. Barutucus, S., Dogan, H., and Unguren, E., (2011).Tourist perception and satisfaction of shopping in Alanya Region; A comparative analysis of different nationalities, Procedia of social and behavioral science, 24, P 1049- 1059.
  5. Beigpoor, R., (2012).Factors that influence tourist satisfaction,Journal of Travel and Tourism research, Destination Management special issue, P 33.
  6. Cai,L., Lehto, X., and O'Leary, J., (2001).Profiling the US- bound Chinese travelers by purpose of trip,Journal of Hospitality and Leisure Marketing, 7, p 3-17.
  7. Cohn, E., (1995).Touristic craft ribbon development in Thailand,Journal of Tourism Management, 16 (3), P225-235.
  8. Corte, V., Sciarelli, M., Cascella, C., and Gaudio, G., (2015).Customer satisfaction in tourist destination; The case of tourism offer in the city of Naples, Journal of Investment and Management,  4 (4), P 39-50.
  9. Dumbrovska , V., and Fialova,D., (2019), The city of one hundred souvenir shops:authenticity of souvenirs in Prague, Journal of Tourism and Cultural Change, doi.org/10.1080/14766825.2019.1606228.
  10. Durie, A., and Kebede, A., (2017).Determinants of tourist satisfaction; evidence from tourist destination sites, in Amhar Region, Ethiopia. Singaporean journal of Business economics and management studies, 5 (8).
  11. Gasana, P., (2009).Relative status and interdependent effects in consumer behavior,Journal of socio-economics, 38, P 52-59.
  12. Goeldner, R., Ritchie, J. and McIntosh, R., (2000).Tourism, principles, practices, philosophies, NewYork, John Wiley & Sons publication, P 270-294.
  13. Goo,Y., and Shen, M., ( 2011).The relationship between authenticity and the souvenir purchase intent, Pan-Pacific Management review,  14(2), P 109-129.
  14. Gordon, B., (1986).The souvenir:Messenger of the extraordinary, Journal of popular culture, 20 (3), P 135.
  15. Heung, V.C., and Cheng, E., (2000).Assessing tourists' satisfaction with shopping in the Hong Kong special administrative region of china,Journal of Travel research, 38, P 396-404.
  16. Khairannisa, H., Wyuniaiti, K., and Hurmayani, E., (2016).Assessing tourist shopping satisfaction in the Pasar Beringharo, Yogyakarta using importance performance analysis,Journal of Tourism, Leisure, and Global change, 3, P.Toc-33.
  17. Kim, S., and Littrell,M.A., ( 1999).Predicting souvenir purchase intentions, Journal of Travel Research, 38, P 153.
  18. Lehew, M.L.A., and Wesely, S.C., (2007).Tourist shopper satisfaction with regional shopping mall experiences,Culture, Tourism, and Hospitality research, 1 (1), P 82-96.
  19. Littrell, M.A., Baizerman,S., Kean,R., Gahning,S., Neimeyer, S., Reilly, R., and Stout, J., (1994).Souvenirs and Tourism styles, Journal of Travel Research, 33 (1), P3-11.
  20. Littrell, M.A., Luella, F.A., and Pamela, J., (1993).What makes a craft souvenir authentic?, Annals of Tourism Research,  20, P 197- 215.
  21. Magindol,S., and Hassand, A., (2014).Tourists' perceptions about and appealing handicraft,Journal of Tourism Leisure and Global Change, 1, p.Toc-10, P 12.
  22. Marangkun,W., and Thipjumnong, A., (2018). Souvenir product purchasing as a travel motivation in the shopping area of ThaleNoi, Phatthalung, Thailand",Journal of Tourism and Hospitality Management, 6 (2), P 47- 60.
  23. Markwick,M.C., (2001).Tourism and the development of handicraft production in the Maltese island, Journal of Tourism geographies, 3 (1), P.29-51.
  24. Morgan, N., and Pritchard,A., (2005).On souvenirs and metonymy narratives of memory, metaphor and materiality, Journal of Tourist Studies, 5 (1), P 29-53.
  25. Moscardo, G., (2004).Shopping as a destination attraction; An empirical examination of the role of shopping in tourists' destination choice and experience,Journal of Vacation Marketing, 10 (4), P 294-295.
  26. Ola Lcre, F.E., (2017).Importance of product attributes for souvenir purchase preferences; A view point of foreign tourists in south Africa, African Journal of Hospitality, Tourism and Liesure,6 (3).
  27. Paraskevaidis, P., and Andriotis, K.,(2015).Values of souvenirs as commodities, Journal of Tourism Management, 48, P 6.
  28. PenerLiev, M. (2012) .The souvenir industry as an additional tourist activity, Multi disciplinary research journal,www.quaestus.ro/wp-content/uploads/2012/03/Milen-PENERLIEV.pdf, last access 24/5/2019 .P 67-72.
  29. Roostika, R., Wahyuningsih,T., and Haryono,S., (2015).The impacts of external competitiveness factors in the handicrafts industry,Polish Journal of Management, 12 (1), P 122-135.
  30. Schluter, R., (1998).The role of T-shirts in the creation of Tourist destination images, Estudios perspectives en Turismo, 7, P 5-23.
  31. Shtudiner, Z., Klein, G., Zwilling, M., and Kantor, J. (2019). The value of souvenirs: Endowment effect and religion. Annals of Tourism Research, 74, P.17–32.
  32. Singh, M., (2017).Community perspective on role of souvenirs in Tourism promotion- A case study of Basholi, Jammu, J and K,Journal of Business and Management,  19 (11), P 28-33.
  33. Singh,M.,(2018) , Understandingsouvenirasan essentialinstrumentforguiding tourists: A Conceptualframework,Journal of Tourism Intelligence and smartness, Issue 1, P.75-87.
  34. Smith, H., (1987).Four kinds of Tourism,Annals of Tourism Research, 14, P332-344.
  35. Suhartanto, D. (2016). Tourist satisfaction with souvenir shopping: evidence from Indonesian domestic tourists. Current Issues in Tourism, 21(6), 663–679.
  36. Sthapit, E. (2018). The more the merrier: Souvenir shopping, the absence of choice overload and preferred attributes. Tourism Management Perspectives, 26, P.126–134.  
  37. Swanson, K.K., (2004).Tourists' and retailers' perception of souvenirs, Journal of Vacation Marketing, 10 (4), P 364.
  38. Swanson, K.K. and Timothy, D.J., (2012).Souvenirs: Icons of meaning. Commercialization, Journal of Tourism Management, 33 (3), P 489 - 499.
  39. Thompson, F., Hannah, K., and Petrie, K., (2012).Producing ceramic art work through tourism research,Annals of Tourism Research, 39 (1), P 336- 360.
  40. Trinh, T.T., Ryan, C., and cave, J., (2014).Souvenir sellers and perceptions of authenticity-The retailers of Hoi An Vietnam, Journal of Tourism Management, 45, P. 275-283.
  41. Wei, W. (2018). Understanding values of souvenir purchase in the contemporary Chinese culture: A case of Shanghai Disney. Journal of Destination Marketing and Management, 10, P. 36–48.
  42. Wilkins, H., (2010).Souvenirs; What and Why we buy?,Journal of Travel Research, https:llwww.researchgate.net publication 249701268, last access 24l5l2019.
  43. Wong, I.A., and Wan, Y.K., (2013).A systematic approach to scale development in tourist shopping satisfaction,Linking destination attributes and shopping experiences,Journal of Travel Research, 52 (1), P 29- 41.
  44. Zaho,L.,(2018), Study on the Development Strategy of Tourist Souvenirs in Changbai Mountain Nature Reserve, Advances in Economics, Business and Management Research, volume 71.

 

ملفات

شارك

إرسال الاستشهاد إلى

الإحصائيات