STUDYING FACTORS OF SPREAD ETHNIC RESTAURANTS: A FIELD STUDY ON SYRIAN RESTAURANTS IN DAMIETTA AND MANSOURA CITIES

نوع المستند : المقالة الأصلية

المؤلفون

1 Faculty of Tourism and Hotels – Mansoura University

2 Faculty of Tourism and Hotels – Sadat University

المستخلص

 
This study was designed to investigate the factors of spread ethnic restaurants and focuses on knowing reasons for Syrian restaurants success in Egypt. In order to achieve this aim, a questionnaire form was developed and directed to a random sample of Syrian restaurants customers. A total of 450 questionnaires were distributed; only 403 forms (89.6%) were valid. The results indicated that the customers are satisfied from Syrian restaurants. significant effect on 0.05 degree for Factors affecting on spread Syrian restaurants on spread Syrian restaurants in Egypt . Factors ranked as follow:
1.       Food Variation
2.       Food Quality
3.       Restaurant Atmosphere
4.       Service Quality
5.       Food Price
6.       Restaurant Location.
 

الكلمات الرئيسية

المراجع

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